As ecommerce continues to evolve, so does the need for the marketers to appeal customers on new levels. Retailers must consider consumers demand and focus on bringing new experiences for the customers, since ecommerce is driving retail.
Any ecommerce site has product categories and search bars where the visitors can go browse for prod cuts easily, however there comes a time where the users are faced with huge number of products options to choose from, leaving them confused. Time and energy spent browsing for the right product in today’s world I something very precious. Hence, to help customers make the right choice with minimum amount of their time, the online retailers should use recommendations engine. Including this will allow providing users with fast, helpful and meaningful suggestions. This has proved to be a great way to interact with the users on a personal level. It also results in increasing retention and building trust among the users.
There are two trends making difference in the online shopping:
1. Customized interfaces:
Customized interfaces that know the customers habits is an algorithm ecommerce platforms use to provide the users with suggested product choices for upselling and cross-selling. This takes ecommerce a step further when it comes to personalization. IT is basically about knowing the user’s personal preferences which takes the shopping experience to another level – more like a personal shopper.
There are certain technologies available such True Fit and True&Co, that collect information, fed in by the users, to suggest specific requirement of any product or services that are most likely going to be a perfect fit.
2. Automated subscription:
Subscription shopping is something that makes it completely relevant to today’s consumer-driven world. Through this shoppers can avail auto-fill options for products or services that are continually purchased and consumed. For instance, setting up a schedule for automated delivery and determining the frequency will ensure that the product is delivered before it runs out, and the user would not need to logon to repurchase it.
This platform collects insights and understands purchase behavior, preferences of all users collectively. The suggested products and shipping schedules can prove to be very accurate and help a great deal to attract more users.
Retailers can provide best experiences to their consumers in ways that previously were experiences consumers could only find in traditional stores. Thanks to technology and evolution of ecommerce, this was made possible online as well.
Retailers who want to succeed will be forced to transform and move towards rendering new technologies, as consumers gain control and expect better customer services.
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